Project Description

Jayalakshmisilks

Case Study

JAYALAKSHMISILKS

Jayalakshmisilks was founded in the year 1947 when the first retail store was opened by entrepreneur Mr. Narasimha Kamath on Cloth Bazaar Road, cochin namely Jayalakshmistores. Jayalakshmisilks is a textile store that has been dedicated to delivering high-quality sarees. It quickly became the best shop for customers, and more customers looking for trendy sarees at an affordable cost. The client realized the vast potential in the e-commerce market, they planned a website and jayalakshmisilks online store was born. We launched the website in 2017.

magento website, jayalakshmisilks,

Clients requirements

Previous, Jayalakshmisilks Store would regularly see page load times that exceeded 20 seconds and also see the lower range of website traffic and sales. They came to us looking for faster page load times, high website traffic, and better support

Suggested Solutions

  • Magento upgrade  from 1.9 to 2.2.3

  • Google Analytics implementation for a better event and eCommerce tracking.

  • Restructured catalog & customer data with essential segregations to improve navigation flow.

  • RMA integration, which allows customers to request a return directly from your store.

  • Refund option using the Store credit for easy cancellation and management.

  • Customers can use the store credit to make future purchases.

  • Customers can log in using their Facebook and Gmail accounts.

  • Multi-currency management which helps all the users to purchase easily.

  • Advance FedEx shipping integration.

  • Payu and PayPal integration to support both local and international clients.

  • Custom newsletter module.

magento website, jayalakshmisilks,

Technology

Result

In August of 2018 , Sreyas IT took over the full services for jayalakshmisilks online store. The marketing / promotional services including seo, ppc, blog, content marketing, social media marketing, local seo were part of it.   Through the migration to Magento 2.2.3 jayalakshmisilks has recorded numerous improvements  :

  • Increase in website traffic was reported. Website users 22,832 from 15,112

  • Increase in sales for the period

  • Improve Speed of Magento 2 Store

  • Improve User Performance